Executive MBA FH with focus on International Marketing

Study Structure

The Executive MBA with focus on International Marketing is modularly structured and takes four semesters plus Master Thesis. It comprises three modules:

• General Management (1st and 2nd semester in English or German) detailed description 
• Specialization in International Management (3rd semester, 6 months) detailed description
• International Marketing (4th semester, 6 months + Master Thesis)
  The Master Thesis will be written after the course modules and takes 16 weeks. 

Specialization International Marketing

• Global Marketing in a Changing world
  Grasping the implications of the dramatic shifts which are taking place in world markets, exploring the marketing implications for European companies (B2B/B2C).
• Services Marketing in a Global Arena
  Gaining understanding of services marketing in general and to explore the particular complexities of services marketing in the global arena.
• Global Branding Building
  Reinforcing the understanding of branding and brand management and apply this knowledge to the building of brand values in a rapidly changing context.
• Global Marketing Research and the Use of Digital Marketing
  Mastering the world of marketing research and digital marketing, and exploring the application of each within the particular context of global markets/competition
• Making Marketing Work
  Bringing the different strands of the course modules together into a coherent whole with an emphasis on turning radical ideas into practical reality through implementation

Goals

• Understand the new global business imperatives
• Exploring new approaches to marketing survival and success in diverse global markets
• Making marketing work in the global context
• Assessment (Group presentation, project based, transfer)

Benefits
Learn how...

• to deal with new challenges in a dynamic market with strong competitors.
• to understand how high market orientation influences the cross-functional decision process in international companies.
• to develop the competence of communicating innovative business thinking to teams and organizations. Leading rather than following the competition!
• to find new career options.